Monday, January 29, 2007

Shoot for New Era went photographically, swimmingly.
Spike Lee of 40 Acres and a Mule fame directed this commercial featuring about eight or so national league baseball players - most surprisingly huge. One of average height, the rest sky high.
The shoot took place in front of the New Era joint (in honour of Spike and his Joints that select word) on e4. The baseballers were queued up, as were other fans, outside of the store meant to look as if they're waiting for ... caps.
A player arrives, a Twin. Number 33.
He stands in front of a lifesized cut-out of himself. There is a ruckus. A hotdog is thrown, a metal spatula is brandished. But this intrepid player will not go to the end of the line. He barges into the store as, as luck would have it, an actor playing a New Era employee shows up to unlock the stylish cap co.
Number 33 (have not yet given him a Google) enters and the others mutter GGGRRR, MVP, GRRR.
Justin Morneau.
Yayyyyyyyyyyyyy Twins, Yayyyyyyyyyyyyyyyy Google.
So there Yours Truly is all brushed up against these players and I'm trying to overhear who in hell they might be. There were Mets, Yankees, uhhh, Devils. Nope, no Devils.
There was a prevalent Detroit brunette.
Spike is, as I had witnessed live and in person before, hesitant to show any type of joie de vivre, the man is all biz. Show biz.
It was only here and there when he'd pat a player on the back or praise one of their takes that he'd smile. Some t.v. newscrews asked him about the commercial but mostly about football. He gushed about going to the You-know-what.
At the lunch break I made some images of him demi-reposed in the front window of the New Era shoppe on some stylish chairs, Blackberrying away.
Notez bien: Mr. Lee is wearing a model of New Era cap that takes a special head and demeanour. I tried on said cap at the New Era grand op in the Middling City. It was so not me and I opted for the greenest of choices, sans earflaps.
I asked one of the New Era execs if they'd like an image with Mr. Lee.
Made some happy snaps of Spike with John of New Era and then of him and another New Era other.
Back to the Middling City shortly.
Happy in my vagabond state.

Spiked Love.

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